-
If potential customers can't find you on the web, then the best web design in the world won't help you. Over 60% of people use the Internet to look for local businesses, more than all other sources, such as newspapers or print directories, put together. People generally use search engines such as Google, Bing and Yahoo, which shows the importance of search engine optimisation (SEO)
Have a look at our SEO page, to learn about this critical element of web marketing. The principle though, is to ensure your website is page one for the most popular keywords in your industry, so potential new customers can find your website. If not, then the only people who will find your website will be your existing customers. -
When a visitor lands on your website you only have a few seconds to capture their interest or they'll click away to a competitor. The quality of your web design will determine whether you make a good first impression or not.
Clearly your web design company must understand how to market your business, not just be focused on the technical elements of web design, but we'll cover this later. Creating interest is achieved through colour, layout, images, flash, and web video. -
Once a visitor to your website has decided they're willing to find out more about your business, then you need to create desire! Your web design has to help you achieve this and make those visitors want to contact you or make a purchase.
Desire, in web design, is achieved through talking in terms of your customers' buying motives, catching their interest through features or specials, showing the different parts of your business, and good use of navigation, text, images, flash and web video. -
The last stage of the process to gain a new customer from your website is action. Once your website has created interest and desire, you must get your visitors to take action or they'll go on to the next website and may never return.
To complete the conversion from a visitor to an enquiry or purchase you must have clear 'calls to action' within your web design. Calls to action may include prominent phone numbers, local area phone numbers, quick enquiry forms, web video or email marketing capture mechanisms. Whatever methods you use, you must encourage your visitors to take action, so you can convert them into new customers.
- Awareness (SEO)
- Interest (Web Design)
- Desire (Web Design)
- Action (Web Design)
